In 2003 they had just started their business and needed a basic, simple, and cheap website to get started. They like many people back then didn’t really think they needed a website but knew it wouldn’t hurt. Over the course of the next few years they realized how important their website was.
As we study their analytics and focus our efforts on search engine optimization were able to discover a tipping point were more users were using cell phones and mobile devices than desktops. Then and only then did we decide that they need to update their site to be responsive and mobile friendly.